Privacy policy

We are very delighted that you have shown interest in our company. Data protection is of a particularly high priority for the management of the LURCH AG. The LURCH AG website can be used without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the LURCH AG. By means of this data protection declaration, our company wishes to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, data subjects are informed of their rights by means of this privacy policy.

As the controller, LURCH AG has implemented numerous technical and organisational measures to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, Internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. definitions of terms

The data protection declaration of LURCH AG is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms, among others, in this privacy policy:

  • a) Personal Data

    Personal data refers to all information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"). A natural person is considered identifiable if they can be identified directly or indirectly, particularly by assigning an identifier such as a name, an identification number, location data, an online identifier, or one or more specific attributes that express the physical, physiological, genetic, mental, economic, cultural, or social identity of this natural person.

  • b) Data Subject

    A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for processing.

  • c) Processing

    Processing refers to any operation or set of operations performed on personal data, with or without the aid of automated processes, such as collecting, recording, organizing, structuring, storing, adapting or altering, retrieving, consulting, using, disclosing by transmission, dissemination or otherwise making available, aligning or combining, restricting, erasing, or destroying.

  • d) Restriction of Processing

    Restriction of processing refers to the marking of stored personal data with the aim of limiting their future processing.

  • e) Profiling

    Profiling refers to any form of automated processing of personal data that involves the use of such data to evaluate certain personal aspects relating to a natural person, particularly to analyze or predict aspects concerning the individual's job performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

  • f) Pseudonymization

    Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

  • g) Controller or Data Controller

    The controller or data controller is the natural or legal person, public authority, agency, or other body that alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

  • h) Processor

    A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

  • i) Recipient

    A recipient is a natural or legal person, public authority, agency, or other body to which personal data is disclosed, whether or not it is a third party. However, authorities that may receive personal data in the framework of a particular investigation mandate under Union or Member State law are not regarded as recipients.

  • j) Third Party

    A third party is a natural or legal person, public authority, agency, or other body, other than the data subject, the controller, the processor, and persons who, under the direct authority of the controller or the processor, are authorized to process personal data.

  • k) Consent

    Consent is any freely given, informed, and unambiguous indication of the data subject's wishes, expressed in the form of a statement or any other clear affirmative action, through which the data subject signifies agreement to the processing of their personal data.

2. Name and Address of the Data Controller

The controller within the meaning of the General Data Protection Regulation, other applicable data protection laws in the Member States of the European Union, and other provisions with data protection implications is:

LURCH AG
Schinkelstraße 6
31137 Hildesheim
Germany
Tel.: +495121749910
E-mail: info@lurch.de
Website: www.lurch.de

3. Name and Address of the Data Protection Officer

The data protection officer of the data controller is:

LURCH AG
Data Protection Officer
Schinkelstraße 6
31137 Hildesheim
Germany
Tel.: +495121749910
E-mail: datenschutzbeauftragter@lurch.de
Website: www.lurch.de

Any data subject can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies

The websites of LURCH AG use cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters that can be used to assign websites and servers to the specific internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified through the unique cookie ID.

By using cookies, LURCH AG can provide users of this website with more user-friendly services that would not be possible without setting cookies.

Through the use of cookies, the information and services on our website can be optimized for the user's benefit. As mentioned earlier, cookies allow us to recognize the users of our website. The purpose of this recognition is to make it easier for users to navigate our website. For example, a user of a website that uses cookies does not need to re-enter their login details on every visit because the website and the cookie stored on the user's computer system handle this. Another example is the cookie of a shopping cart in an online store. The online store remembers the items a customer has added to the virtual cart through a cookie.

The data subject can prevent the setting of cookies by our website at any time by adjusting the settings of the internet browser used, thereby permanently objecting to the setting of cookies. Furthermore, any cookies that have already been set can be deleted at any time through an internet browser or other software programs. This is possible in all common internet browsers. If the data subject disables the setting of cookies in the internet browser used, some functions of our website may not be fully usable.

5. collection of general data and information

The website of the LURCH AG collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website can be recorded, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

When using these general data and information, the LURCH AG does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimise the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. Therefore, the LURCH AG analyses anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

6. registration on our website

The data subject has the possibility to register on the website of the controller by providing personal data. Which personal data is transmitted to the data controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for the controller's own purposes. The controller may arrange for the data to be passed on to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal use attributable to the controller.

By registering on the controller's website, the IP address assigned by the data subject's Internet service provider (ISP), the date and time of registration are also stored. This data is stored against the background that this is the only way to prevent the misuse of our services and, if necessary, to enable criminal offences to be investigated. In this respect, the storage of this data is necessary to safeguard the controller. This data is not passed on to third parties unless there is a legal obligation to pass it on or it serves the purpose of criminal prosecution.

The registration of the data subject with the voluntary provision of personal data serves the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the controller's database.

The controller shall provide any data subject with information on which personal data relating to the data subject is stored at any time upon request. Furthermore, the controller shall rectify or erase personal data at the request or indication of the data subject, insofar as this does not conflict with any statutory retention obligations. All of the controller's employees are available to the data subject as contact persons in this context.

7. subscription to our newsletter

On the website of the LURCH AG, users are given the opportunity to subscribe to our enterprise's newsletter. The input mask used for this purpose determines what personal data are transmitted to the controller when the newsletter is ordered.

The LURCH AG informs its customers and business partners regularly by means of a newsletter about enterprise offers. Our company's newsletter can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation e-mail is sent to the e-mail address entered by a data subject for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the data subject has authorised the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject's email address at a later date and therefore serves as legal protection for the controller.

The personal data collected when registering for the newsletter will be used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by email if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on the controller's website or to inform the controller of this in another way.

Der Versand der Newsletter erfolgt mittels des Versanddienstleisters „MailChimp“, einer Newsletterversandplattform des US-Anbieters Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. Die Datenschutzbestimmungen des Versanddienstleisters können Sie hier einsehen: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäisches Datenschutzniveau einzuhalten (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). Der Versanddienstleister wird auf Grundlage unserer berechtigten Interessen gem. Art. 6 Abs. 1 lit. f DSGVO und eines Auftragsverarbeitungsvertrages gem. Art. 28 Abs. 3 S. 1 DSGVO eingesetzt.

The mailing service provider may use the recipients' data in pseudonymous form, i.e. without assigning it to a user, to optimise or improve its own services, e.g. to technically optimise the mailing and presentation of the newsletter or for statistical purposes. However, the mailing service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

8. newsletter tracking

The LURCH AG newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This allows the success or failure of online marketing campaigns to be statistically analysed. Based on the embedded tracking pixel, LURCH AG can recognise whether and when an email was opened by a data subject and which links in the email were accessed by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimise the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After cancellation, this personal data will be deleted by the controller. LURCH AG automatically regards a withdrawal from the receipt of the newsletter as a revocation.

9. Contact possibility via the website

The website of the LURCH AG contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.

10. routine erasure and blocking of personal data

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with legal requirements.

11. Rights of the Data Subject

  • a) Right to Confirmation

    Every data subject has the right, granted by the European legislator, to obtain confirmation from the data controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact a staff member of the data controller at any time.

  • b) Right of Access

    Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain at any time and free of charge, information from the data controller about the personal data stored about them and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

    • the purposes of the processing
    • the categories of personal data being processed
    • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
    • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria used to determine this duration
    • the existence of the right to request rectification or erasure of personal data concerning them, or to restrict processing by the controller, or to object to such processing
    • the existence of a right to lodge a complaint with a supervisory authority
    • if the personal data were not collected from the data subject: any available information about the data's source
    • the existence of automated decision-making, including profiling, as referred to in Article 22(1) and (4) of the GDPR, and — at least in these cases — meaningful information about the logic involved, as well as the significance and intended consequences of such processing for the data subject

    Furthermore, the data subject has the right to be informed whether personal data have been transferred to a third country or an international organization. If this is the case, the data subject also has the right to be informed about the appropriate safeguards relating to the transfer.

    If a data subject wishes to exercise this right of access, they may contact a staff member of the data controller at any time.

  • c) Right to Rectification

    Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain the rectification of inaccurate personal data concerning them without undue delay. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary statement, taking into account the purposes of the processing.

    If a data subject wishes to exercise this right to rectification, they may contact a staff member of the data controller at any time.

  • d) Right to Erasure (Right to be Forgotten)

    Every data subject affected by the processing of personal data has the right, granted by the European legislator, to request from the controller the immediate erasure of personal data concerning them, provided one of the following reasons applies and processing is not necessary:

    • The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
    • The data subject withdraws consent on which the processing is based according to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, and there is no other legal basis for the processing.
    • The data subject objects to the processing pursuant to Article 21(1) GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
    • The personal data have been unlawfully processed.
    • The erasure of personal data is necessary to comply with a legal obligation under Union or Member State law to which the controller is subject.
    • The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.

    If one of the aforementioned reasons applies and a data subject wishes to request the erasure of personal data stored by LURCH AG, they may contact a staff member of the data controller at any time. The staff member at LURCH AG will ensure that the erasure request is fulfilled without undue delay.

    If the personal data have been made public by LURCH AG and our company, as the controller, is obligated to erase the personal data pursuant to Article 17(1) GDPR, LURCH AG, taking into account available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other data controllers processing the published personal data that the data subject has requested the erasure of any links to, or copies or replications of, these personal data, provided that processing is not necessary. The staff member at LURCH AG will arrange the necessary measures in each individual case.

  • e) Right to Restrict Processing

    Every data subject affected by the processing of personal data has the right, granted by the European legislator, to demand the restriction of processing from the controller if one of the following conditions is met:

    • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
    • The processing is unlawful, and the data subject opposes the erasure of the personal data and instead requests the restriction of their use.
    • The controller no longer needs the personal data for the purposes of the processing, but the data subject requires them for the establishment, exercise, or defense of legal claims.
    • The data subject has objected to processing pursuant to Article 21(1) GDPR, pending verification of whether the legitimate grounds of the controller override those of the data subject.

    If one of the aforementioned conditions is met and a data subject wishes to request the restriction of personal data stored by LURCH AG, they may contact a staff member of the controller at any time. The staff member at LURCH AG will arrange the restriction of processing.

  • f) Right to Data Portability

    Every data subject affected by the processing of personal data has the right, granted by the European legislator, to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit these data to another controller without hindrance from the controller to whom the personal data were provided, provided that the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR, and the processing is carried out by automated means, provided the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

    Furthermore, in exercising their right to data portability pursuant to Article 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided this does not adversely affect the rights and freedoms of others.

    To assert the right to data portability, the data subject may contact a staff member of LURCH AG at any time.

  • g) Right to Object

    Every data subject affected by the processing of personal data has the right, granted by the European legislator, to object, on grounds relating to their particular situation, at any time to the processing of personal data concerning them, which is based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.

    The LURCH AG will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defense of legal claims.

    If LURCH AG processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning them for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to LURCH AG to the processing for direct marketing purposes, LURCH AG will no longer process the personal data for these purposes.

    Additionally, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

    To exercise the right to object, the data subject may directly contact any employee of LURCH AG or another staff member. Furthermore, the data subject is free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.

  • h) Automated Decisions including Profiling

    Every data subject affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them or similarly significantly affects them, unless the decision is (1) necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) authorized by Union or Member State law to which the controller is subject, and such laws provide for suitable measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, or (3) based on explicit consent of the data subject.

    If the decision is (1) necessary for the conclusion or performance of a contract between the data subject and the controller or (2) based on the explicit consent of the data subject, LURCH AG will take appropriate measures to safeguard the rights and freedoms, as well as the legitimate interests of the data subject, including at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.

    If the data subject wishes to exercise their rights concerning automated decisions, they can contact any employee of the controller at any time.

  • i) Right to Withdraw a Data Protection Consent

    Every data subject affected by the processing of personal data has the right, granted by the European legislator, to withdraw their consent to the processing of personal data at any time.

    If the data subject wishes to exercise their right to withdraw consent, they can contact any employee of the controller at any time.

12. Determination of Placement Commission – Affiliate Marketing

We collaborate with partners who promote our products on various online platforms ("Affiliate Marketing"). By clicking on the advertisement, you will be redirected to our website. The partners receive a commission for this placement activity. To calculate the commission, we capture the sales initiated by the partner, along with the data relevant to the compensation calculation. This includes the value of the purchased products, product information, an internal ID, the currency involved, as well as details about the agreed compensation model with the partner, and information about the affiliate itself. The exact calculation of the commission for the partners is carried out by our service provider Awin, who processes this data on our behalf in accordance with Art. 28 GDPR. Legal basis for data processing: Art. 6 (1) (b) GDPR. Furthermore, you will be asked to accept a cookie for this purpose. This cookie will be placed on your device with your consent (Art. 6 (1) (a) GDPR), to enable the transmission of the resulting data to our partners.

Next Level Defender is a fraud protection tool that prevents fraudulent purchases by users referred to this shop by affiliates. The privacy policy of Next Level Defender can be viewed here (https://nextleveldefend.com/dataprotection).

13. Privacy Policy on the Use and Application of Facebook

The data controller has integrated components from the company Facebook on this website. Facebook is a social network.

A social network is an online social meeting point, a community that typically allows users to communicate with each other and interact in the virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the online community to provide personal or business-related information. Facebook allows users of the social network, among other things, to create private profiles, upload photos, and network through friend requests.

The operator of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The entity responsible for processing personal data, if a data subject resides outside the USA or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website, operated by the data controller, is visited, and on which a Facebook component (Facebook Plug-In) has been integrated, the internet browser on the data subject's information technology system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook Plug-Ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_US. As part of this technical process, Facebook becomes aware of which specific page of our website the data subject is visiting.

If the data subject is simultaneously logged into Facebook, Facebook recognizes with each visit to our website by the data subject, and for the entire duration of their stay on our website, which specific page of our website the data subject is visiting. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, such as the "Like" button, or submits a comment, Facebook assigns this information to the data subject's personal Facebook user account and stores this personal data.

Facebook receives information via the Facebook component whenever the data subject visits our website, if the data subject is logged into Facebook at the time of the visit; this occurs regardless of whether the data subject clicks the Facebook component or not. If the data subject does not wish for this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before visiting our website.

The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains what settings Facebook offers to protect the privacy of the data subject. Furthermore, there are various applications available that allow the suppression of data transmission to Facebook. Such applications can be used by the data subject to prevent data from being transmitted to Facebook.

14. Data Privacy Policy on the Use and Application of Google Analytics (with Anonymization Function)

The data controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data regarding the behavior of visitors to websites. A web analytics service collects data such as the website a person came from (called the referrer), which subpages of the website were accessed, or how often and for how long a subpage was viewed. Web analytics is mainly used to optimize a website and for cost-benefit analysis of internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA.

The data controller uses the "_gat._anonymizeIp" extension for web analytics via Google Analytics. With this extension, the IP address of the internet connection of the data subject is shortened and anonymized by Google when accessing our websites from a member state of the European Union or another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information to evaluate the use of our website, compile online reports that show activities on our websites, and provide further services related to the use of our website.

Google Analytics sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the usage of our website. Each time a subpage of this website, operated by the data controller and which includes a Google Analytics component, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective Google Analytics component to transmit data for online analysis to Google. In the course of this technical process, Google gains knowledge of personal data such as the IP address of the data subject, which is used by Google to track the origin of visitors and clicks, and subsequently enable commission billing.

The cookie stores personal information such as the access time, the location from which access was made, and the frequency of visits to our website by the data subject. Each time our website is visited, this personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States of America. This personal data is stored by Google in the United States. Google may share these personal data collected through the technical process with third parties.

The data subject can prevent the setting of cookies by our website, as described above, at any time by adjusting the settings of the internet browser used, thereby permanently objecting to the setting of cookies. Such a setting of the internet browser would also prevent Google from setting a cookie on the data subject's information technology system. Additionally, a cookie already set by Google Analytics can be deleted at any time using the internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics, related to the use of this website, as well as to prevent the processing of this data by Google. To do so, the data subject must download and install a browser add-on at the following link: https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information regarding visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject's information technology system is later deleted, formatted, or reinstalled, the browser add-on must be reinstalled by the data subject to deactivate Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or any other person within their control, it is possible to reinstall or reactivate the browser add-on.

As an alternative to the browser add-on, particularly for browsers on mobile devices, you can also prevent data collection by Google Analytics by clicking the following link: Deactivate Google Analytics. An opt-out cookie will be set that prevents future collection of your data when visiting this website. The opt-out cookie only applies in this browser and for our website, and it will be placed on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information and the applicable privacy policies of Google can be accessed at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in detail at this link: https://www.google.com/intl/de_de/analytics/.

15. Privacy Policy regarding the use of Google AdWords

The data controller has integrated Google AdWords into this website. Google AdWords is an online advertising service that allows advertisers to display ads in both Google search engine results and the Google advertising network. Google AdWords enables an advertiser to set specific keywords in advance, so that an ad will only be displayed in Google search engine results when a user retrieves a search result relevant to those keywords. In the Google advertising network, ads are distributed across relevant websites based on an automatic algorithm, considering the predefined keywords.

The operator of the Google AdWords services is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertisements on third-party websites and in Google search engine results, as well as displaying third-party ads on our website.

If a data subject reaches our website through a Google ad, Google places a so-called conversion cookie on the information technology system of the data subject. As previously explained, cookies are used for this purpose. A conversion cookie expires after thirty days and does not serve to identify the data subject. If the cookie has not expired, the conversion cookie tracks whether specific subpages, such as the shopping cart of an online shop system, were visited on our website. Through the conversion cookie, both we and Google can track whether a data subject who came to our website via an AdWords ad generated a sale, meaning whether they made or abandoned a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visitor statistics for our website. We use these visitor statistics to determine the total number of users who have been referred to us via AdWords ads, to evaluate the success or failure of the respective AdWords ad, and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, such as the websites visited by the data subject. Therefore, with every visit to our website, personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States. This personal data is stored by Google in the United States. Google may transfer the personal data collected through the technical process to third parties under certain circumstances.

The data subject can prevent the setting of cookies through our website, as previously described, at any time by adjusting the settings of the internet browser used, thereby permanently objecting to the setting of cookies. Such an adjustment of the internet browser would also prevent Google from placing a conversion cookie on the information technology system of the data subject. Additionally, any cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must visit the link www.google.de/settings/ads from each internet browser they use and make the desired settings there.

Further information and the applicable privacy policies of Google can be accessed at https://www.google.de/intl/de/policies/privacy/.

16. Privacy Policy on the Use of Instagram

The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform, allowing users to share photos and videos and also enabling the dissemination of such data on other social networks.

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time a user visits one of the pages of this website operated by the data controller, which has an Instagram component (Instagram button) integrated, the internet browser on the user's device automatically triggers the respective Instagram component to download a display of the corresponding component of Instagram. As part of this technical process, Instagram learns which specific page of our website is being visited by the affected person.

If the affected person is simultaneously logged into Instagram, Instagram recognizes with each visit to our website and for the entire duration of the stay on our website, which specific page the affected person visits. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the affected person. If the affected person clicks on one of the Instagram buttons integrated on our website, the transmitted data and information are assigned to the personal Instagram user account of the affected person and stored and processed by Instagram.

Instagram always receives information about the visit to our website whenever the affected person is logged into Instagram at the time of accessing our website, regardless of whether the person clicks on the Instagram component or not. If the affected person does not want this information to be transmitted to Instagram, they can prevent this transmission by logging out of their Instagram account before accessing our website.

Further information and the applicable privacy policy of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

17. Privacy Policy on the Use of Pinterest

The data controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is an online social gathering place, a virtual community that usually allows users to communicate and interact with each other. A social network can serve as a platform for exchanging opinions and experiences or enabling the online community to provide personal or business-related information. Pinterest allows users of the social network to post image collections and individual images along with descriptions on virtual boards (known as "pinning"), which can then be shared ("repinned") or commented on by other users.

The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

Each time a user visits one of the pages of this website operated by the data controller, which has a Pinterest component (Pinterest plugin) integrated, the internet browser on the user's device automatically triggers the respective Pinterest component to download a display of the corresponding Pinterest component from Pinterest. More information about Pinterest is available at https://pinterest.com/. As part of this technical process, Pinterest learns which specific page of our website is being visited by the affected person.

If the affected person is simultaneously logged into Pinterest, Pinterest recognizes with each visit to our website and for the entire duration of the stay on our website, which specific page of our website the affected person is visiting. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the affected person. If the affected person clicks on a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the affected person and stores this personal data.

Pinterest always receives information about the visit to our website whenever the affected person is logged into Pinterest at the time of accessing our website, regardless of whether the person clicks on the Pinterest component or not. If the affected person does not want this information to be transmitted to Pinterest, they can prevent this transmission by logging out of their Pinterest account before accessing our website.

The privacy policy published by Pinterest, available at https://about.pinterest.com/privacy-policy, provides details on the collection, processing, and use of personal data by Pinterest.

18. Privacy Policy on the Use of YouTube

The data controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to upload video clips for free, while other users can freely view, rate, and comment on them. YouTube allows the publication of all kinds of videos, including complete movies and television shows, music videos, trailers, or videos made by users themselves, which can be accessed through the platform.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time a user visits one of the pages of this website, which is operated by the data controller and contains a YouTube component (YouTube video), the internet browser on the user's device automatically triggers the respective YouTube component to download a display of the corresponding YouTube component from YouTube. More information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google learn which specific page of our website the affected person visits.

If the affected person is simultaneously logged into YouTube, YouTube recognizes with the visit of a page that contains a YouTube video, which specific page of our website the affected person is visiting. This information is collected by YouTube and Google and assigned to the respective YouTube account of the affected person.

YouTube and Google receive information through the YouTube component whenever the affected person visits our website while logged into YouTube; this happens regardless of whether the affected person clicks on a YouTube video or not. If the affected person does not want this information to be transmitted to YouTube and Google, they can prevent this transmission by logging out of their YouTube account before visiting our website.

The privacy policy published by YouTube, available at https://www.google.de/intl/de/policies/privacy/, provides details on the collection, processing, and use of personal data by YouTube and Google.

19. Payment Method: Privacy Policy for PayPal as a Payment Method

The data controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed through so-called PayPal accounts, which represent virtual private or business accounts. Additionally, PayPal allows virtual payments to be made via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, meaning there is no traditional account number. PayPal enables online payments to third parties or receiving payments. PayPal also acts as a trustee and provides buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the affected person selects "PayPal" as the payment option during the ordering process in our online shop, data of the affected person is automatically transmitted to PayPal. By selecting this payment option, the affected person consents to the transmission of personal data necessary for payment processing.

The personal data transmitted to PayPal typically includes first name, last name, address, email address, IP address, phone number, mobile phone number, or other data necessary for payment processing. Personal data related to the specific order is also necessary for processing the purchase contract.

The data transmission aims at payment processing and fraud prevention. The data controller will transmit personal data to PayPal, especially when there is a legitimate interest in the transmission. Personal data exchanged between PayPal and the data controller may, in certain cases, be transmitted to credit agencies. This transmission serves the purpose of identity and credit checks.

PayPal may pass personal data to affiliated companies, service providers, or subcontractors if this is necessary for fulfilling contractual obligations or if the data is to be processed on behalf of PayPal.

The affected person has the option to withdraw their consent to the processing of personal data at any time with respect to PayPal. Withdrawal of consent does not affect personal data that must be processed, used, or transmitted for (contractual) payment processing.

The applicable privacy policy of PayPal can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

20. Payment Method: Privacy Policy for Sofortüberweisung as a Payment Method

The data controller has integrated components of Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment for products and services online. Sofortüberweisung is a technical procedure through which the online merchant immediately receives a payment confirmation. This allows a merchant to deliver goods, services, or downloads to the customer immediately after the order is placed.

The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.

If the affected person selects "Sofortüberweisung" as the payment option during the ordering process in our online shop, data of the affected person is automatically transmitted to Sofortüberweisung. By choosing this payment option, the affected person consents to the transmission of personal data necessary for payment processing.

When processing the purchase via Sofortüberweisung, the buyer submits the PIN and TAN to Sofort GmbH. Sofortüberweisung then performs a transfer to the online merchant after a technical review of the account balance and retrieval of other data to verify the account coverage. The execution of the financial transaction is then automatically communicated to the online merchant.

The personal data exchanged with Sofortüberweisung includes first name, last name, address, email address, IP address, phone number, mobile phone number, or other data necessary for payment processing. The transmission of the data aims at payment processing and fraud prevention. The data controller will transmit other personal data to Sofortüberweisung if there is a legitimate interest for the transmission. The personal data exchanged between Sofortüberweisung and the data controller may, in certain cases, be transmitted to credit agencies. This transmission serves the purpose of identity and credit checks.

Sofortüberweisung may share personal data with affiliated companies and service providers or subcontractors if this is necessary to fulfill contractual obligations or if the data is to be processed on behalf of Sofortüberweisung.

The affected person has the option to withdraw their consent to the processing of personal data at any time with respect to Sofortüberweisung. Withdrawal of consent does not affect personal data that must be processed, used, or transmitted for (contractual) payment processing.

The applicable privacy policy of Sofortüberweisung can be accessed at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.

21. Legal Basis for Processing

Article 6(1)(a) GDPR serves as the legal basis for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the fulfillment of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or considerations, the processing is based on Article 6(1)(b) GDPR. The same applies to processing operations necessary for the performance of pre-contractual measures, such as in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Article 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect vital interests of the data subject or another natural person. This would be the case if a visitor to our premises were to be injured and, as a result, their name, age, health insurance details, or other vital information needed to be passed on to a doctor, a hospital, or other third parties. In this case, the processing would be based on Article 6(1)(d) GDPR. Finally, processing operations may be based on Article 6(1)(f) GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases when the processing is necessary for the protection of the legitimate interests of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not override those interests. Such processing operations are particularly allowed because they were specifically mentioned by the European legislator. In this context, the legislator took the view that a legitimate interest could be presumed if the data subject is a customer of the controller (Recital 47, sentence 2 of the GDPR).

22. Legitimate Interests in Processing Pursued by the Controller or a Third Party

If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business for the benefit of the well-being of all our employees and stakeholders.

23. Duration for Which Personal Data is Stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the period has expired, the relevant data is routinely deleted, unless it is still required for the fulfillment of the contract or pre-contractual measures.

24. Legal or Contractual Requirements for the Provision of Personal Data; Necessity for Contract Conclusion; Obligation of the Data Subject to Provide Personal Data; Possible Consequences of Non-Provision

We would like to inform you that the provision of personal data is sometimes required by law (e.g., tax regulations) or may result from contractual agreements (e.g., details about the contracting party). In some cases, it may be necessary to provide personal data in order to conclude a contract, which we then need to process. For example, the data subject is obliged to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would result in the inability to conclude the contract with the data subject. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract, whether there is an obligation to provide the personal data, and what the consequences of non-provision of the personal data would be.

25. Existence of Automated Decision-Making

As a responsible company, we do not engage in automated decision-making or profiling.

This privacy policy was created using the privacy policy generator from DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the External Data Protection Officer Berlin, in cooperation with Cologne-based IT and data protection lawyer Christian Solmecke.

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