LURCH retailer portal

Information for retailers

Discover all the crucial information about our company and the outstanding variety of our products on this page. Take advantage of the opportunity to receive personalized retailer access to our B2B shop and media database to optimize your business processes. Our team is happy to help you - just contact us and find out how you can benefit from our high-quality products and tailor-made solutions.

Interactive product presentation

Join Nadine on a fascinating and interactive journey of discovery through LURCH's diverse product world. Experience interactive product and range presentations where you can get to know the innovative functionality and quality of our products up close. You will receive inspiring application ideas and valuable insights that will take your store offerings to a new level. Take part in a virtual tour that will show you the versatility and performance of our products in an entertaining way.

B2B shop

Discover our extensive B2B shop, where you can order the items you want directly and without detours at your own terms. Registering for your personal access is uncomplicated and allows you to process your orders quickly. Experience the benefits of efficient and tailored order processing to optimally support your business. Take advantage of the opportunity and register today!

Digital retailer catalog

Explore our innovative range in the new digital catalog. Browse the pages digitally, get inspired by the latest products and use our intelligent search function to easily find exactly what you are looking for. Discover the variety of high-quality solutions and be inspired by practical innovations. Your desired product is just a click away - experience a modern way of shopping!

Virtual Showroom

LURCH is taking the digital route again! This year we have also digitized our new showroom for you. Look forward to numerous new products and use the innovative “watch list” with export function for your desired items. Conveniently put together a list, export it and import it as an order into our B2B shop. Quick and easy. Experience the entire range as if you were with us in person. LURCH 2.0 – digital innovation for your convenient shopping experience.

Media database

A variety of advertising media is available to you free of charge in our media database, which you can use for your LURCH advertising campaigns. Contact us by phone to receive your personal login promptly. Benefit from an extensive range of high-quality materials to optimally support your marketing activities. We are at your disposal to ensure you get the most out of your advertising campaign.

New retailer form

Tapping into new customer groups or expanding existing relationships has never been so effortless. Use our extensive range of high-quality, recognizable products to take your business to the next level. If you are interested, we cordially invite you to fill out our new customer form and join as a partner. Look forward to a fruitful collaboration based on quality and innovation.

LURCH sales team

Our sales team supports you with in-depth specialist knowledge and dedicated service. We stand for competence and efficiency when it comes to meeting your needs for high-quality kitchen helpers and innovative solutions. Find out how we accompany you on the way to a successful partnership and always offer you the best products that will delight your customers.

Philip King


Telefon: +49 (0) 5121 74991-23

David Neumann

Leiter E-Commerce

Telefon: +49 (0) 5121 74991-14

Ken Ströher

Vertriebsleiter Stationärer Handel

Mobil: +49 (0) 160 92509019

Luca Ernst

Key Account Manager

Telefon: +49 (0) 5121 74991-27

Jürgen Brandt

Gebietsleiter Süd

Mobil: +49 (0) 173 6328223

Klaus Anischewsky

Gebietsleiter Nord / Ost

Mobil: +49 (0) 151 58263903

Klaus-Wilhelm von Behren

Gebietsleiter West

Mobil: +49 (0) 172 5214721

Claudia Nepita

Vertrieb Österreich

Telefon: +43 664 1034434



Telefon: +49 (0) 5121 74991-0